Selling wholesale on Amazon refers to buying products in bulk directly from the manufacturer or supplier at a discounted price and afterward selling them on Amazon for a retail price. This model requires buying products in larger quantities; therefore, you’ll need to invest substantial funds upfront. At the same time, when you make procurement of big consignments, the manufacturers would most likely offer you a very good per-item price, which potentially implies higher profit margins.

FBA wholesale is also a reliable way of sourcing products in terms of availability since manufacturers would prioritize bulk orders. Also selling wholesale implies almost no risk of failure with the product launch. This is a big plus since you will sell an item or a brand already familiar to the shoppers. This means that you know from the start that the product will be in demand and you can predict your sales volumes and dynamics. Naturally, you’ll never select to resell a wholesale product that sells badly, which means that this is a win-win game. On the other hand, when you sell somebody else’s popular brand, you don’t have to invest too much in PPC campaigns to promote your item.